FAIJA FASHION is one of the Pioneering garment factory of Bangladesh and it is 100% composite garment factory in the country. FAIJA FASHION is a world class organization whose mission is to produce garments and export them in Faija Fashion entre countries all over the world. FAIJA FASHION increases its production day by day. It had some problem in the past. But at present the production has been increased. They are highly concerned about their products and distribution. They have very attractive products which are very important to catch a buyer. But they have some weakness also, in spite of being the knit composite industry is fighting today to survive. But they have a strong internal control for what they overcome their problems. To come this situation they maintained a lot of relevant strategies. They build a strong management team. They introduce new and attractive recruitment policies. They hired better and young profession also. So, in future if they can continue their facilities as well as to improve more on their weakness issues, then it will be damn sure about their success.
Table of content
Chapter Name Topic Page No.
Title Page ii
Letter of Transmittal iii
Certification of Supervisor iv
Acknowledgement v
Executive Summary vi
Table of content vii
Chapter-I Introduction 1-4
1.1 Background of the report 2
1.2 Objective 2
1.3 Methodology 3
1.4 Scope 4
1.5 Limitation 4
Chapter-II Company Overview 5-11
2.1 History of FAIJA FASHION 6
2.2 Vision 6
2.3 Mission 7
2.4 Program 7
Chapter-III Function of the Company 12 - 16
3.1 Customer Services 13
3.2 Existing Policies 16
3.3 Short Coming 16
3.4 Future Plan 16
Chapter-IV Finance Policy 17-27
4.1 Sales 19
4.2 What is a Finance Plan 19
4.3 Finance mix 20
4.4 Motivating the employees 22
4.5 Production Performance of Markup Accessories 23
4.6 Developing a Finance Communication Plan 25
Chapter-v PRODUCTION PLANNING, SEQUENCES & OPERATION
28-35
5.1 Computer-aided design 30
5.2 Requirements of fabric cutting 32
5.3 Fabric Consumption Calculation of a Basic Pant 34
Chapter-vi SWOT Analysis
36-38
6.1 Strength 37
6.2 Weakness 37
6.3 opportunities 38
6.4 Threat 38
Chapter-vii FINDING & ANALYSIS 39-43
7.1 Conclusion 41
7.2 Appendix 42
1.1 Background of the report:
Internship is part of a BBA degree. I have completed my internship to fulfill my BBA degree. My internship title was “The overall Activity of Faija Fashion. Without internship BBA degree remains incomplete. Internship means to apply the academic knowledge in practical work. To increase the practical knowledge internship is very important. Besides academic knowledge practical knowledge is badly needed to get a job or make a career. To make this report I have collected data from internal and external sources of the institution.
1.2 Objective of Internship
The main Objective of study of this internship is to achieve practical knowledge. We require practical knowledge about accessories as well as specific departmental work.
An internship can helps us to achieve this kind of knowledge. Only theoretical knowledge doesn’t give the clear concept about the accessories. That is why we need practical knowledge. I can get practical knowledge by report writing.
We get huge knowledge to complete this Internship. We think the main Objective of this study is that to get earn practical knowledge about accessories and overview of different machinery and equipments and their improvement practices of various companies and our textile industries and observe the overall activity of Faija Fashion which is the one of the largest & reputed accessories factory in Bangladesh.
For making this project work I have try to give emphasis on below…
To give the clear picture of the Industry.
How the Faija Fashion deal with the customer.
The marketing policy of this particular group.
Identity and their working policy.
How the development stages carry on.
Detecting the customer.
Faija Fashion department wise function and their activity.
Competitions with the other competitors market whom. And producing the demandable emphasis wise.
How is their company policy regarding workers benefits and other function
The training policy for the employee and worker.
To give a clear knowledge about Faija Fashion environment and their safety condition.
Try to give some special quality, which is accepting for the buyer.
Try to give some emphasis, which is regional price and code conduct.
What sort of facility they are given for the employee.
To give the incentive system for the different department.
And to give suggestion for their different department wise etc.
1.3 Methodology
Sampling system is sorted from randomly. I have asked questions ten men/ women. To complete this report I have followed a systematic study which include working, inspecting and talking to the executives at different levels of the organization to know the present scenario of the Activities. To make the report more meaningful and acceptable two sources of data and information have been used widely at first I arranged meeting with all the concern people regarding my project work.
1.3.1Primary data
I decided what the steps we should have follow
I contact with the Executive Director and Director who knows very well about my internship Report.
I survey different department to collect my concern information and prepare a questionnaires, which is very essential for our project work.
After prepare a survey questionnaires then survey it to the target department and try find out their lacking.
Try to collect every possible information about their brand identity which is related to my project work
Consulted with our project related faculty to getting help
After collect the information then I tries to give some statistically report to grow up the lacking.
I visited every possible area which I showed below.
1.3.2 Secondary Data
I collect the buyer’s design sheet and their P.O. Sheet to keep the thing more realistic.
I have tried to give some special current information about the Faija Fashion as well.
Give all department wise description.
1.4 Scope
As I was sent to the FAIJA FASHION , The scope of study is only limited to this Branch. This report covers its overall Department wise Function, structure, & performance. The report covers also the topic“The overview of FAIJA FASHION with reference to Garments activities & Financial Performance”. I have tried to focus on the following factors-
Discuss details about accessories.
To show the Marketing Policy
Analysis the Advertising, Risk Management, SOWT, Features, and Future plans, and services etc.
1.5 LIMITATIONS
My efforts enable me to make the report informative, analytical and comprehensive. To accomplish that program we faced some problems. The prime limitation of this study was that the respective personnel of the company are so much busy that having an interview with them was a tough matter. Also the personnel
Interviewed are unable to provide all the information needed of their administrative restriction.
The report is accompanied with the following limitations-
Lack of time in preparing report.
Lack of available data and resources and technological support.
As I am student it is not possible for me to collect all the necessary information.
I had to complete this report within a very short span of time that was not sufficient for investigation.
Lake of Experience.
2.1 History of Faija Fashion
Faija Fashion another family member of Markup group starts its operation on 2002 at House # 38, Road # 8, Sector # 03, Uttara, Model Town, Dhaka-1230. Faija Fashion has own accessories manufacturing plant as well as accessories procurement from local and abroad includes. Faija Fashion usually deals with all sort garments accessories like woven label, printed label, hang tags, cartoon, poly bags, button, zipper, scotch tape, gum tape, elastics, draws tics, spelt etc. Basically Faija Fashion provides one stop accessories solution to garments industry
Our vision is to be the largest supplier in the world for quality apparels at competitive price, with production facilities spread across continents and have a visible contribution to the GDP of Bangladesh.
Faija Fashion started its business in 2010 with a garments factory named Faija Fashion We have now grown into a respected and trusted name in Bangladesh for our manufacturing operations with an ever contributing workforce of about few man. We have state-of-the-art accessories facilities with very strong backward linkage industries. We are supplying quality across the world to the best of the retailers.
We have now embarked on a growth plan that is expected to truly transform our organization. In the next five years our Buying House and Poly industry will be in operation.
2.2 Company Vision:
Cresting a permanent Position in world market.
Yearly turnover should be $ US 200 million.
Dominating world accessories Industries.
To serve the worker as their satisfactory level.
Lead-time should be maintained as 30 days.
2.3 Company Mission:
One of the best companies in local market.
Yearly turnover $ US 200 million.
Work with well known buyers.
Better servicing to the worker.
2.4 Programs
2.4.1 Woven Lebel: Markup has a huge woven level manufacturing plant with state of count infrastructure. We are producing any kind of satin and taffeta woven level including stop motion, twill, zipper polar etc. Our outstanding production facilities include world famous Machines like- Moller, Hitex Super Excell, Zaga etc.
At a glance
Label Type
Satin, Taffeta
Production Quantity
4,00,000 per day
Number of Machine
14 unit
Machine Brand
Moller(Germany), Hitex Super Excell(Italy),
Zaga(Korea)
2.4.2 Printed label: Printed label is one of the necessary part of Garments. Markup has a Printed Label Manufacturing Plant with 8 lakh pieces production capacity per month. We are producing all kind of satin & paper printed label up to 8 colors.
At a glance
Label type
Satin, Paper
Production Quantity
80,00,000 per month.
Print Quality
Up to 8 color with both side print.
Number of Machine
5 unit
Machine Brand Win 2005 (China / Korea)
2.4.3 Hang Tags: Markup has the facilities to print multicolor hang tags with world famous machines. We are producing daily 100,000 pieces multicolor both sides printed hang tags .In mono color 200,000 pieces daily. Our hang tag manufacturing unit includes printing machines, cutting machines, Die cutting machines.
At a glance
Hang Tags type
Any sort of.
Production Capacity
4 color- 100,000 pieces per day
Single color- 200,000 pieces per day.
Hangs Tags Quality
Multicolor both side print with die curt.
Number of Machine
3 unit
Machine Brand
Heidelburg kord, Gray (Germany)
Faija Fashion Ltd. Is supplying all sort of garments accessories required by buyers. Besides label and tags markup also supplying all sort of following accessories:
Polly bag – P.P , P.E , O.P.P
Button – Snap Button , Perl button ,Horn button
Zipper – Nylon, Bizlon, Metal zipper.
Others - Carton, gum tape, costape, PPbelt, Elastic, draw stick etc
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Different Types of Workers and There Functions
Workers are mainly placed on Cutting department, sewing department and finishing department, the worker types and their functions are following:
1 Cutting Department:
1.1. Direct labor:
1.1.1. Spreading worker: This type of workers coordinate with fabric lay spreading and cutting.
1.1.2. Bundle number placement: These workers are doing bundle numbering and placing according to different garment parts.
1.1.3. Cutting worker: These workers cut the special garment parts suitable for check matching even though they cut uneven rough edge after cutting with round cutter.
1.2. Indirect labor:
1.2.1. Supervisor: Generally they are appointed with fixed salary structure. They guide and instruct the workers in different style variation, under the cutting manager.
2 Sewing Department:
2.1. Direct labor:
2.1.1. Operator:
2.1.1.1. Multi skilled operator or floter: These type of operators can be able to perform all kinds of operation. They are specifically used when bottleneck occurred on different lines. Their salary range is the highest rather than other operator and few of this type of operator like to prefer with fixed salary without over time. Some of them are like to prefer with piece rate system.
2.1.1.2. Operator for special operations: This kind of operators perform the more significant operation in the production lines such like side seam operation with feed of the arm (FOA) machine.
2.1.1.3. Ordinary operator: Ordinary operator indicates those sew the simple operations including yoke join, yoke topstitch, shoulder join, sleeve rolling operations etc.
2.1.1.4. Develop operator: This type of operators basically grow up from the helper after getting on job training according to their willingness. Sometimes companies provide extra care by arranging separate machines for them.
2.1.2. Helper:
The helpers assist the operators for smoothing flow of production. Evince Group cannot eliminate the extreme uses of helpers.
Helper for trimming.
Helper for garment parts matching.
2.2. Indirect labor:
We observe in production floor, sewing lines are divided into two elements- input and output elements, according to these indirect labors are classified bellow:
2.2.1. Line chief: In a particular line, the line chief guide the output parts where more critical operations are being sew. His responsibilities related with output-how much more the output should be achieve.
2.2.2. Supervisor: On the line, the supervisor lead the input parts where garment parts are inputted from cutting department, responsibility mainly clear the all input as soon as possible for achieve the output target on a particular schedule.
3. Finishing department:
3.1. Direct labor:
3.1.1. Iron man: These workers pressing the finish garments with steam iron.
3.1.2. Folding: These type of worker fold the garments according with specific buyer.
3.1.3. Get-up: These workers inspect the folded garments and add addition accessories like price tag.
3.2. Indirect labor:
3.2.1. Supervisor: These are engaged with overall finishing department by classifying their tasks among themselves, appointed with fixed salary structure, instructed by finishing in charge.
3.1 Customer Services
Faija Fashion customer service is very well. According to the shiftiest date Markup Accessories does complete all the order of the buyer according their requirement. Markup Accessories finish product quality is very rich Markup Accessories always keep in mind one think that customer services and their comfortable.
International Partner of Faija Fashion product
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Country/Region: Bangladesh
Main Products: Knit Wear, Denim Wear, Woven Wear, Accessories
No. of Employees: Fewer than 5 People
3.2 Existing Policies
Faija Fashion existing policies is very well. Faija Fashion has printing section, embroidery section, cutting section, knitting section, finishing section. All section quality is very fine. Markup group Produces T-shirt, Polo- shirt, Trouser etc. All products of Faija Fashion are very well and attractive.
3.3 Short Coming
Faija Fashion has some short coming buyers gives the company a very short time. For this reason company cannot always fulfill all requirements of buyers. Sometimes for the illegal conflicts of workers and turnover of employees company cannot take more order from the buyers.
3.4 Future plans:
The Faija Fashion future plan is to increase its building section, employer, staff etc and take more order from the buyer and created more employment.
MARKETING POLICY
Mention the name Faija Fashion and chances are it’ll draw a blank look from most 0f the Bangladeshis. Yet if they were to open their accessories they would probably find at least one of the company’s products in them.
For Markup group is not only the world’s largest company (excluding detergents), it also owns some of the best-known brands. Among them are Label, Hardtack, and Baton in the Accessories sector.
With such an array of well-known brands, it’s not surprising that the company is one of the country’s top advertisers: it is ranked third in terms of adspend among the country’s top 10 advertisers overall. The company has a marketing story. It invests aggressively to create and grow market categories and subsequently to maintain strong number one positions. It is not surprising therefore that the company globally invests about 12% of net revenue in media investment (advertising) to support its brands.
It makes for good business. Since the formation of the company from the merger of the UK’s & Colman and Holland’s in 1999, revenues have increased from £3bn to £4,2bn in 2005 while net income has more than tripled to £670m over the same period.
It is one of the most consistent performers on the London Garments. The picture is almost same at the BD operation, which is responsible for countries development.
Bangladesh is one of the most profitable operations among the 60 countries in which Accessories has a presence. The group has gained market share in recent years. It’s growth rate has been 1,5 times that of the market, which suggests that the company is making inroads into competitors share.
Counting more than 50 products in its portfolio of brands means that marketing is at the heart of what the company does; and the strategy is driven by both global and local imperatives. Globally the company concentrates on Two core categories –care and health & personal care – and it endeavors to make its brands number one or two in their respective markets. The brands that are in these positions account for about 75% of group revenue. There is also a focus on what the company terms its “power brands”, 15 products that are high-margin and are responsible for a large portion of sales.
A third key marketing policy is to ensure a continued flow of new products. Worldwide 40% of net revenues come from brands launched in the previous three years.
The global strategy is augmented by local marketing, which focuses on market specifics. For example “By growing the market for accessories through various marketing initiatives we are creating more customers for our products.
The company believes that the growth of the Bengali middle class in particular should ensure the BD market continues to grow strongly, “particularly as this market is brand and quality conscious”.
“We also have a balanced portfolio which guarantees that sales growth is consistent and not subject to too many cyclical variances,” he adds.
Markup accessories manufacture about 70% of its products locally, with the rest being imported. As a rule it tries to produce locally and the company has about 47 manufacturing facilities worldwide doing just that. But where specific technologies are needed the MT import those products as it is more cost-effective. For example, The cosmetic products come from the group’s factory in France. Though the company produces the bulk of its products at plants it owns, a portion of its manufacturing work is outsourced.
4.1Sales
The role of the Sales function is to ensure that no matter where a consumer around the globe, they find markup group products merchandised with correct placement, product assortment, and that they are promoted and priced as per our best practice category strategies. This can only be accomplished by strong customer relationships managed by a team of sales professionals utilizing the latest superior category concepts and tools.
This is achieved through focusing on 4 key areas:
Flawless In-store Execution
Organizational Excellence
Customer Relationship
Cost Efficiency
In addition, the sales executives of Faija Fashion involve working with major outlets, to ensure that products are presented to consumers in the best way possible, by maximizing the 4P’s (product, price, placement & promotion) at every opportunity.
They try to present their idea to buyers and use their in-depth sector knowledge to convince them of the truth – that products are the best. If that are not enough, they might be rolling out a new product launch that takes up even more space on those precious shelves.
4.2 What is a Marketing Plan?
Looking for a simple definition of what is a marketing plan and what is its purpose?
Confused about the difference between marketing plan, marketing strategy, marketing mix, and marketing communications plan?
Bottom line: the marketing plan is a written document which describes all the marketing tactics and activities that the business will focus on, usually including a marketing budget and timeline. Often, the marketing plan includes a section on the marketing strategy also. Take a look at a sample marketing plan outline here.
The picture on the right is the simplest way to think about it, starting at the bottom:
Start with your business goals: these are the highest-level objectives of the business, or mission statement.
Next comes the marketing strategy: your strategies are the high-level rules that will govern what marketing activities you focus on. Take a look at our marketing strategy planning article for more.
After you’ve defined your marketing strategy, you will define the marketing mix: plans for Product, Pricing, Place (Distribution), and Promotion.
Then the final step is to write the marketing plan, which will describe the specific, detailed marketing activities that you plan on engaging in to achieve the marketing strategies and business goals.
To get started, make sure you have your business goals/mission statement in hand, and visit the marketing strategy planning section.
4.3 Marketing mix:
We all know that Marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of everything the firm can do to influence the demand for the product. The many possibilities can be collected into four groups of variables known as the “four Ps”: Product, price, place, promotion.
Product: Product means the goods and services combination the company offers to the target market. If we consider Faija Fashion their main product is
Readymade garments Accessories. According to Faija Fashion product part is described below:
Variety: There is variation in product category in Faija Fashion . They produce different kinds of product for label, hardtack, japer, baton.
Quality: This Company always tries to provide the best quality product for its customers.
Design: Most of the time Faija Fashion makes the product according to customer’s designs. But sometimes client proposed some design to their customer.
Features: There are uncountable features on their label. For example: some label are cearlebal, some are long legal, some have buttons, and some don’t have buttons.
Brand name: Markup produces label for different branded company. Like LCW, Hagger, South blue, Kigili, Fashion Bug, J ferar.
Packaging: There are three types of packaging. One is standard pack; another one is Flat pack and Hanger pack.
Services: Sometimes merchandisers do some development sample and some special measurement sample for their customers.
Price: Price is the amount of money customers have to pay to obtain the product.
List price: Salesman quoted some price value for the label including cutting making charge, materials and accessories charge on what price they are ready to supply their label.
Discount: If there is a big volume of order then Markup give some discount for their customer.
Credit terms: Customers can not purchase the product on credit. They must need to give cash for buying. As this is a manufacturing company so CM (Cutting Making Finishing) cost is considered as price for them. CM cost of different kind of shirt is given below Short sleeve (per dozen)
Long sleeve (per dozen)
Solid- 9 dollar
Solid- 9.50 dollar
Stripe- 9.50 dollar
Stripe- 10 dollar
Check- 10 dollar Check- 10.50 dollar
Place: Place includes company activities that make the product available to target customers.
Channels: There are many wholesaling and retailing company working with Markup group. Retailing company’s are-Celio, Tema and wholesaling company is David Howard, TCMS etc.
Coverage: markup has huge customer coverage. They have customer in USA, UK, France, Turkey and South Africa.
Assortments: This organization collects all the fabrics and materials together and assembles it in the factory.
Inventory: Markup follows FIFO system on their organization.
Logistics: This organization provides logistic support to their customer to some extent.
Promotion: Promotion means activities that communicate the merits of the product and persuade target customers to buy it.
Advertising: Faija Fashion does not follow any advertising strategy for their customers. But sometimes customers like other order product and give order to make product just like that.
Public relation: Every year markup gives some financial support to some meritorious students. In this way, they are maintaining public relation.
4.4 Motivating the employees:
Marketing department can prove and show them they are here for employees by motivating the employees performing their best. They can find the motivation level of their employees and give them incentives to motivate them.
4.4.1Advertising:
Faija Fashion has the opportunity to advertise about their selves to promote their accessories products.
They can advertise in international magazines about their selves. Faija Fashion LTD. can publish its own local business magazine to promote their selves. Can be advertised over Marketing.
Faija Fashion LTD.'s own Shops:
Faija Fashion LTD. can open its own shops in local market where they can display their garments products and Apparels as well as curtains. The big advantage would be that advertising would be done automatically and your textile products would also be sold to local market.
4.4.2Market Position
4.4.3Target Market
The company is a hundred percent accessories oriented company. Sales are done through buying house.
4.4.4Market Share
Faija Fashion has already been established as a strong brand of garments manufacturer among the Bangladesh RMG sector. However at present there is tremendous competition in the market and among this tough competition the company is performing well. The company has remarkable market share in the garments sector.
4.4.5Achievement of this Organization
Markup Group achieved the ISO Certification 9001:2000 for their quality management system.
They have adopted eight quality management principles to gain this:
Customers focus leadership
Involvement of people.
Process approach.
System approach to management.
Continual improvement.
Fact based decision making.
Mutual Beneficial supplier relationships.
4.5 Production Performance of Markup Accessories
The production Performance of Markup Accessories is acceptable. Over the past year the company has achieved its run their business smoothly. Four months production function of Markup Accessories is given below-
Month Byers name Style no. Quantity produce Total quantity
February At last sports wear inc. NT07C 40000pcs 50000pcs
March Peacocks stores ltd. SP09 35000pcs 35000pcs
April Balls outlet stores inc. M7202 25000pcs 45000pcs
May JD William and Company ltd. M7016 29000pcs 32000pcs
Production is a continuous process and it may increase or decrease any time. In here we see that the production performance is increasing year to year. Though it is increasing day by day but it has some weakness. I have tried to clear about this matter in analysis.
4.5.1 Buyer’s Satisfaction:
4.5.2 Sample of Production
Production sample is very much important requirement for RMG business. It is the preliminary requirement for buyer. Through attractive production sample the company may able to focus their activities on foreign buyers. Here Markup Accessories have strong production sample capacity.
4.5.3 L/C Transfer
The accessories of the company should transfer LC in just time. On the basis of LC they take next step he or her order. In Markup Accessories the Accessories transfer LC in due time except some uncertain reasons. So the buyers are satisfied of the company.
4.5.4 Sewing Quality
Sewing quality of Markup Accessories is standard. The following chart shows the satisfactory of buyers. Here 50% buyers sere strongly agree, 47% buyers are agreed and 3% buyers are neutral of sewing quality.
4.5.5 Packing
Beside sewing quality Markup Accessories maintain standard packing procedure. Without well packing the product cannot reach at the buyer’s hand. So buyers are satisfied on packing. Here 48% buyer’s sere strongly agreed, 51% buyers are agreed and 1% buyers are neutral on better packing. I have collected information from different buyers of Markup Accessories.
4.5.6 Negotiation Skill
There is problem in negotiation or communication with buyers of the accessories. Buyer’s satisfaction highly depends on negotiation skill. For this reason 50% buyers are strongly agreed, 45% are agreed and 5% neutral.
4.5.7 Product Delivery
Product delivery in due time is very important function of a Markup Accessories. A buyer satisfaction is highly depends on it. In my questionnaire it is clear that all buyers are not satisfied on Markup Accessories for their product delivery. Here 2 Percent buyers are disagree on delivery product in due time, 60% buyers are strongly agree, 30% are agree and 8% neutral.
4.5.8 Working Situation
Working situation is very much important to continue to work. It depends on the strong accessories, clean and silent environment. In here 50% buyers are strongly agree, 40% agree and 10% neutral.
4.5.9 Total System
The total system of Markup Accessories is better. In here 70% buyers are strongly agree and 30 percent buyers are agree.
4.6 Developing a Marketing Communication Plan
A marketing communication plan (or macro plan) is a plan to communicate your marketing messages to your target customer audience. It is one component of your overall marketing plan (which also includes strategy, competitive analysis, etc).
You can have the best strategy and positioning in the world, but if you don’t effectively communicate it to your target customers your business will fail regardless.
What makes a strong marketing communications strategy and plan?
It’s actually pretty simple. There are really three key ingredients:
1. Start with a solid marketing strategy: understand your market, understand your customers, understand your competition, and understand your unique selling proposition (USP).
2. Have crisp, compelling messages that will resonate with your target customers.
Address an immediate need or issue,
Develop clear benefit statements (not just features),
Create a strong brand with a memorable business name,
Use a key message as an eye-catching tagline that will market you for free.
3. Cover all primary communication channels that your customers rely on for their information.
There are many channels you could choose to communicate your message. Focus on those venues and vehicles where your best target customers gather or go for solutions to their problem.
These are just some possible tactics you could include in your macro plan:
Print publications (advertising or articles);
Online communications (website, blogs, forums, email);
Conferences and tradeshows;
Press releases and other public relations materials - check out these tips on writing a press release;
Brochures, case studies, and other marketing and sales tools;
Corporate identity materials including business cards, letterhead, logo and envelopes;
Direct mail pieces, such as postcard mailings;
Customer surveys;
Signage (eg, at tradeshow booths);
Speeches and presentations.
Remember that your marketing communications plan should be reasonably broad in order to be effective. Relying solely on a single communication vehicle is not likely to produce good results.
Marketing Strategy Planning
Strong marketing strategy planning is critical to build a thriving business and optimize your sales. So how do you get started on your strategic marketing plan?
Taking a little time to write a marketing strategy that supports your business goals will help focus your product or service planning, focus your sales efforts, save the business money, and decrease time-to-market.
If you need help writing your marketing strategies and plan, check out these nine easy steps to write a marketing strategy.
It Really Is As Easy As 1-2-3!
Effective marketing strategy planning does not need to be difficult or time-consuming. If you have a good idea of your target customer and what problem your product or service is solving, then you're already much of the way there. If not, you should start with developing a marketing research plan.
First, take a look at our definition of marketing strategy. Then, follow our simple marketing strategy process and these three easy steps to develop a marketing strategy that will help your business grow:
1. Analyze Your Customers, Market, and Competition
This step will help you paint a detailed picture of your target customer, understand your market environment, and assess your competition. This will help ensure a strong market orientation for your business. Take a look at this article to understand more about the benefits and drawbacks of market orientation.
We make your market analysis easy by having you answer some simple questions, combined with a little web-based market research.
Click here for our three simple steps to developing your competitive marketing strategy. This data is the critical input to your marketing strategy.
2. Create a Marketing Strategy List
Given the data from Step 1, you are now ready to draft a list of potential marketing strategies: think of these as the rules that will guide your marketing decisions.
For example, if you find there’s a key influential figure or company or website in your market, that your target customers trust to help solve their pain point… one of your strategies might be to focus on building a strong relationship with that individual or company. Don’t worry about how you’re going to do that just yet – leave that for the final tactics step below.
Think of all possible strategies for your draft list… then narrow it down to 3-5 key marketing strategies that best align with your business goals.
3. Prioritize Your Marketing Tactics
The final step in your marketing strategy planning is to go through the various possible marketing activities, and prioritize them as sub-bullets under each of the marketing strategies you identified above. If a marketing activity does not clearly influence your target customer base, differentiate you from your competition, and support one of your 3-5 key strategies, then you should think twice before doing it. Those activities that make the cut are the ones that should feed into your marketing plan and budget.
Following these three steps is an easy way to quickly write a marketing strategy and focus your strategic marketing plan on optimizing sales and business growth.
PRODUCTION PLANNING, SEQUENCES & OPERATION
Swatch Making
Swatch making is more important work garment sector. In line to line m/c to m/c work continue according to swatch card.
A card which contains garment making fabric and fabrics accessories such as –threads, buttons, elastics, level, japers e.g. . These types of card are called as swatch card. E.g. in bellow-
Swatch card contains following items–
Fabric
Buttons
Threads
Levels
Hocks
Elastics
Zippers, etc.
Sequence of garment manufacturing processes
5.1 Computer-aided design
5.1.1 CAD: Computer-aided design (CAD) is the use of computer technology for the design of objects, real or virtual. CAD often involves more than just shapes. As in the manual drafting of technical and engineering drawings, the output of CAD must convey information, such as materials, processes, dimensions, and tolerances, according to application-specific conventions.
CAD may be used to design curves and figures in two-dimensional (2D) space; or curves, surfaces, and solids in three-dimensional (3D) objects.
CAD is an important industrial art extensively used in many applications, including automotive, shipbuilding, and aerospace industries, industrial and architectural design, prosthetics, and many more. CAD is also widely used to produce computer animation for special effects in movies, advertising and technical manuals. The modern ubiquity and power of computers means that even perfume bottles and shampoo dispensers are designed using techniques unheard of by engineers of the 1960s. Because of its enormous economic importance, CAD has been a major driving force for research in computational geometry, computer graphics (both hardware and software), and discrete differential geometry.
5.1.2 Pattern:
An ornamental design in a fabric Pattern may be produced either by the construction of the fabric by applying designs, by other means for printing, embossing or embroidery.
5.1.3 Marker:
It is a thin paper which contains all the necessary pattern pieces for all sizes for a particular style of garments. It gives special instructions for cutting. It can be done both manually and computerized method.
In computerized method all information’s are stored in the pre-fashioned data file and an operator helps the computer to make the best choice.
Maker width is taken according to the fabric width. Fabric spreading should be done by taking the guideline from maker width
Points should be considered before maker making:
Fabric width must be higher than maker width (1/2”).
Fabric length must be higher than maker length (1”+1”).
When pattern pieces are laid down on the layer of fabric, the grain line should be parallel to the line of the warp in a woven fabric and Wales in knit fabric where pattern pieces are laid across the layers, the line is kept parallel to weft / course.
All the pattern pieces of a garment should be alone the same direction when laid down on an asymmetric fabric.
Length of cutting table should be considered.
Plan for garments production should also be considered.
For the efficient marker, it is required to ensure the following things:
One should be easily see the full length.
To know about the appropriate width.
The marker starts with the large pattern pieces. Then fits the smaller pieces in the gap of the larger pieces. Thus the fabric wastage is minimized and efficiency is increased.
After that the patterns are shuffled in various directions to reduce the marker length. It also helps to increase maker efficiency.
Sample section
Cutting section
Sewing section
Washing
Finishing section
5.1.4 Sample Department
Sketch received from buyer to, manufacturers containing design including measurement of the style. Assimilating of diagram of net dimension on paper each and individual part which is called pattern when move with it throughout the whole manufacturing processes. After getting all the specs the sample is made and then it tested, inspected and other standard tested method when sample is ok, then it is sent to buyer for identify the faults of sample and point it. After that it returned to sample department .after rectify the sample is again sent to buyers. If it is ok, then start manufacturing processes.
Flow chart of sample department
Sketch/design
(it is given by buyer for make sample and products are made according to that style of designed)
Basic block
(Without any allowance)
Working pattern
(To make of garment according to design)
Sample making
(Sample is made by sample man)
Basic manufacturing difference
(Critical path is identify)
Approved sample
(Sample approved by buyer)
Costing
(To esteemed the making charge, trimming, fabric required and profit)
Cutting Section
Fabric cutting:
The definition of fabric is very complex. In garments industries fabric is cut from lay and spreading accuracy and properly which is termed as fabric cutting.
Production pattern
(To make production pattern for fabric cutting)
Grading
(It is done according to difference size)
Marker making
(To make marker according to various parts of production pattern)
Fabric spreading
(To spread the fabric for cut)
Cutting
(To cut the fabric)
Bunding
(To make the bundle according to various types of garment parts)
5.2 Requirements of fabric cutting:
in cutting
Precession of cut
Clean edge
Infused edge
Consistency
Support of the lay
5.2.1 Lay Preparation:
Layers shall collect lay slip, cutting job card, lay sheet from the misusing person.
Layers shall lay the fabric according to the lay slip details.
Layers shall collect rolls of only one shade and one width for the lay at a time, if any shade change is noticed then use separators- i.e. lay sheet has to be placed for identification.
The cutting in charge has to decide upon the kind of lay such as – face-to-face, face to back, face up, face down, grain line, and nap direction during the PP meeting stage upon the analysis of the garment.
Use lay separator sheets to separate rolls of different shades if used in the same lay—the shade category should be mentioned on every lay separator sheet also.
5.2.2 Lay Precaution:
During lying the layers should check the lay-to-lay shade variation & also center to selvedge variation as a part of online check procedure.
QC shall inspect the lay for lay tension, width, length, grain line, nap direction etc.
End wastage for lying of fabric shouldn’t be more than 1 cm.
5.2.3 Bulk Cutting:
Lay wise manpower requirement must be planned.
Cutters must be trained on the methods of accurate cutting, especially for parts with deep curves. If possible diagrammatic representation of the direction of movement of the cutter needs to be illustrated.
Cutters shall inspect the cutting machine for oil leakage, straightness of the blade, sharpening quality, evenness in sharpening of the blade, dust accumulation before cutting.
Cutters shall cut lay as per the mark up using straight knife m/c and move the parts to band knife as per the discussion in PP meeting.
QC shall inspect all the cut parts using patterns and initiate corrective action upon the detection of defect.
Prepare 1st cut bundle inspection report; notify fabric defects and cutting defects to FM/PM.
QC should have a cutting checklist against which 1st bundle audit has to be conducted. Checklist should have details of allowances, tolerance included in pattern, notches and embellishments placement markings details.
The size of the straight knife for cutting lightweight fabrics should be 6” only.
Straight knife must be uniformly sharpened from top to bottom as frequently required,. This ensures even sharpening along the full length of the knife/blade.
Note: If sharpening of blade is uneven / inconsistent, it would result in uneven depth of notch marks and variation in cutting too…
For Band knife cutting, patterns preferably made of tin should be used.
The patterns used for band knife must be changed regularly upon monitoring the w wear and tear on the pattern, due to frequent usage.
Method of fabric cutting:
There are three method of cutting are follow
Manual
Hand operated scissor.
Manually operated power knife
Straight knife
Band knife
Round knife
Die knife
Notcher
Drill
Computerized
Knife
Laser
water knife
Plasma torch
Straight knife cutting machines are used in Markup Textile Group. Because it has some advantages from others which are follows.
Comparatively cheap
Can be transferred easily
Easily operated
Round corner can cut smooth easily
Fabric can be cut from any angle
Directly garments components separated from fabric lays
5.2.4 Calculation for cutting man:
Fabric consumption calculation system:
The quantity of fabric which is required to produce a garment is called consumption. We can calculate and determine the consumption of fabric by the following two system:
Marker planning system
Mathematical system
5.2.5 Marker Planning System:
In the system mentioned here studying the range of size, following six pcs of six sizes can be sorted out from size range. As in XS, S, M, L, XL, XXL Besides these we can choose three pcs of three size or twelve pcs of twelve sizes for our convenience. It depends on our intelligence and the size range; thereafter paper pattern can be made by grading to the above garments as per measurement sheet. Having made the paper pattern it should have to lay each parts of the paper pattern on a marker paper of similar fabric width. After marking the paper pattern if we measure marker paper to length wise, we will find an aggregate consumption of six pcs of garment. If the aggregate is divided by six, we will find a consumption of one pc garment as such we will find a consumption of one dozen garments from the above system calculations.
5.2.6 Mathematical system:
Whatever is the fabric consumption of a garment or whatever quantity of fabric is required to produce a garment is measured by mathematical system। Mathematical system is a system of rough estimation. Consumption of a sample garment or consumption as per measurement sheet is calculated mathematically by measuring the area of length and width of each parts of each pcs of garment
5.3 Fabric Consumption Calculation of a Basic Pant:
Fabric width =60’’ -1’’
½ waist circular =46cm +8(seam allowance) =54cm
Front rise =28cm including WB +8(seam allowance) =36cm
½ thigh circular =36cm+6(seam allowance) = 42cm
Inseam length =82cm +3(seam allowance) =85cm
# Consumption formula = ( ½ waist cir x front rise) x2 + ( ½ thigh cir x inseam length) x 4÷ 36 ÷ 59 + waste %
= [{( 54x 36)x2}+{(42x85)x4}÷36÷59+5%] cm
= [( 3888+14280) ÷ 6.45÷36÷59+0.05] yds/piece
= (1.326+0.05) yds/piece
= 1.72 yds/piece
= 1.78 yds/piece
.
5.3.1 Numbering:
Sorting out the components according to size and for each size make individual bundle
Cutting no :3
Bundle no :2
Style no :1700
Quantity :10
Color :Red
Parts name :Pocket
Size:S M L :8c
Serial no : 145-170=26
5.3.2 Bundle card:
The bundle card is most important in the garments section. In export qualify garments any type of shading and size mistake is not accepted, so it is used. Because buyer can not accepted any types of shading and size mistake garments.
Bundle number: 08
Company name: Faija Fashion
Top : Sample:
Color : Dark wash
Style no : 45721
Quantity : 10 pies
Figure of bundle card 26. Understanding the information in a Bundle card
Company name: Faija Fashion ltd.
Color: It contains names of color. Because garment has many types color such as Red, Black, Yellow, Blue, Green etc.
Style no : Company gives various types of style number. Normally it has five digit number ex. 45216, 54213, 58746.
Quantity: which amount of pcs of garment contains in a bundle, it is write on the bundle card. Ex- 10, 12, 14.
Sewing Section
Flow chart of sewing section for working process:
Production pattern
(To make pattern for garment)
Grading
(It is done according to difference size)
Marker making
(To make marker)
Fabric speading
(To speaded the garment for cutting)
Cutting
(To cut the fabric for garment manufacturing)
Bunding
(To separed the various parts of garment)
Sewing thread inspection:
Thread inspections are able to move 140-160 km speed per hours during into the needle eye of sewing machine.
strength of thread must be 2-32 due to friction between the threads and parts of machine.
Criteria of sewing thread:
the following are the tests done to identify thread construction.
thread count
thread ply
thread number of twist
thread balance
thread tenacity
thread elongation
SWOT ANALYSIS
A SWOT analysis is overall evaluation of the company’s Strengths, Weakness, Opportunities and Thereat.
Strengths and Weakness are internal value creating (or destroying) factors such as assets skills or recourses etc.
And Opportunities and thereat are external value creating (or destroying) factors a company can’t control.
Strengths
MARKUP GROUP factory is well equipped with skilled, and expertise and productive manpower. I are under commitment on-time shipment and 100% fine quality
In house sample production
I arrange required yarns/fabrics/accessories as per requirements of our valued buyers and provide samples on specific queries in a very quicker way to support their sales campaigns.
Experienced management team
New, innovative product
I have a good reputation for fast communication
Quality process and procedures I are managing all the paper work, supervising the Production from start to end and shipping the goods in accordance with instructions
The products of the project are extremely well received owing their superb quality reasonable prices & maintenance of delivery schedule.
Weakness
Lack of marketing expertise
Short number of employee
Require more proper coordination between the different departments.
Failing to keep commitment for shipment to the buyer in due rime.
Sometimes delay payment to supplier.
The subordinate are not allowed to take part in the decision or policy making meeting. The decision always flows top to bottom.
salary structure and other facilities of the employees is not competitive compare to renewed sweater industry
Design section is good but my internee period I could not saw their develop sample approval from buyer at the first time. So, have a chance to improvement in there.
Some times products quality should not fulfill buyer requirement
Damaged reputation – reputation of Rayon product is not very high.
Power centralization by the top management.
Opportunities
Developing market area (more country under EU, USA, china, etc.
Can expand their business area by establish the woven, etc.
Removal of international trade barriers
A market led by a week competitor
Opportunity to turn the young educated executive team a dynamic one by initiating a good corporate culture
Attain different trade fare and get new idea related with today’s business.
Threat
New garments enter in the market regularly.
Government tax and vat structure is not congenial, double taxation exists.
Because of the more competition among the garments industry buyer get the more option .That’s why buyer offering lower price.
Competitor offers new, innovative substitute products.
Increased trade barriers
Taxation may be introduced on your products .delayed payment from buyer create dreadful situation of company’s liquidity and future financial budget plan.
Decreasing law and order situation extortion and terrorism could be happen in factory.
Switching jobs by the skilled and dedicated employees due to underserved salary and benefits and power centralization by the top management.
FINDING & ANALYSIS
FINDING:
Key Findings:
On the basis of analysis and practical experience of internship period the following findings are observed:
Faija Fashion has not own pattern designer. For this reason they depend on the Accessories house. It is time consuming matter.
Production performance is not always very good. Sometimes they produce low production.
Sometimes they delay to transfer the L/C to the buyer. Sometimes it takes more time.
Sometime Accessories quality is not very good.
Training and development program is needed here.
Packing quality is not high qualified in all time. Sometimes it’s may create problem buyers, satisfaction.
Marketing division is weak in this Accessories Company.
Sometimes Production fail to negotiate .It is creating problem sometimes.
Sometimes environment have not found in Faija Fashion Ltd.
Cost of trims (labels, tags, badges, twill tapes, buttons, bows, etc).
CMT charges.
Cost of accessories (hangers, inner boards, polybags, cartons, etc).
Recommendation
Markup Accessories already have a good brand name in the industry. So I do not have much to recommend. Some recommendations are given bellow:-
They should be careful about timely delivery of the sample.
They can import some necessary modern and automated equipment.
They can require some designers to make sample designs by themselves.
Training facilities should be introduced specially for the new employees.
Reduce the wastage of recourses by developing Accessories management and controlling system.
Faija Fashion should take their necessary decisions promptly. Their internal communication should be more flexible so that top management can take decision quickly and it could manage more buyers’ satisfaction.
Faija Fashion should appoint efficient cutting master to reduce wastage in sample section.
CONCLUSION
Bangladesh is a developing country. In this country unemployment problem is slightly overcoming by our accossries sector. A huge number of people are working in this sector. Initially, the situation of this sector is not so good but now a day this sector is earning a lot of foreign currency, around 75%-80% of our total economic growth which is making our economic sector very strong.
Now a day the accessories industries are facing a lot of challenges because of changing demand of world. Besides this many competitors are also a main factor that makes this sector challenging. So, Faija Fashion s Ltd. should take proper step to survive properly in this sector by removing their weaknesses. They should give authority to take independent decision at high level officer. If that, the company can be benefited because of taking decision the work some time delay. They should justify competitive key factors in the management practices like cost, product quality, image & reputation, distribution & control of resources, capabilities etc.
From the learning point of view I can say that I really enjoyed my internship at Faija Fashion s Ltd. from the very first day. I am confident that these three months internship program at these accessories will definitely help me to realize my future carrier in the job.
7.2Appendix
Murkup Thread
CUSTOMER SATISFACTION QUESTIONNAIRE
1. How often do you visit our company in a month?
a. Daily b.1-3time in a week c. 4-5time in a week d. 9-10 time in a week
2. For which purpose do you visit our company mostly?
a. Work condition b. company condition c. account related d. Marketing related
3. Why do you prefer to do company with MT?
a. good will b. service c. int’l reputation d. desired product
4. Why do you prefer Tejgaon for Working?
a. good location b. near to the resiresident c. near to the business office
d. commercial area
5. Are our employee helping you to understand the features of the product and services?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
6. Are you satisfied with the company?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
7. Are you satisfied with LC?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
8. Are you feel safe in your working with MT?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
9. What’s your opinion about our overall company?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
10. What’s your opinion about our overall company environment?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
11. Employees of MT is consistently courteous with you?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
12. What’s your opinion about interpersonal dealing process of MT?
a. excellent b. satisfactory c. near satisfactory d. moderate e. not satisfactory
13. Do you get your Working condition?
a. yes b. irregular ( sometimes I do, sometimes I don’t )
*The End*
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